Ben & Jerry’s Join Our Core Competition

Photo courtesy of Ben & Jerry's

Photo courtesy of Ben & Jerry’s

Are you a socially conscious entrepreneur like last year’s UK winner of  Ben & Jerry’s Join Our Core competition Jenny Dawson of Rubies in the Rubble? Rubies in the Rubble make delicious jams and chutneys, sourcing all their fruit and vegetables from surplus, fresh from the market before they are discarded. They recruit their workforce from people who are struggling to get back into work, training them and giving them valuable skills in the process.

If you or someone you know has a business that sees people as being as important as profit, there’s no time to waste. Ben & Jerry’s has launched the second year of Join Our Core and there’s only a couple of weeks left to get your entries in. Businesses from the UK and eight other European countries are eligible and there are nine €10,000 prizes up for grabs as well as 6 months business monitoring from Ashoka UK.

The eventual winners will be selected by an expert panel of business and sustainability minds, which will again include Ben & Jerry’s co-founder Jerry Greenfield, and will culminate in a trip to Ben & Jerry’s Headquarters in Vermont in September.

“When Ben and I set up the company in 1978, we believed giving back to the community was as important as making great tasting ice cream,” commented Jerry Greenfield, co-founder of Ben & Jerry’s. “We certainly found those same values in last year’s winners and can’t wait to see and hear new ideas from the talented bunch we will meet this year.”

To coincide with the launch of Join Our Core 2013, and to celebrate last year’s winners, Ben & Jerry’s has also released a new flavour called Clever Cookies, where each of the five winners of last year’s competition has been rewarded by having their business’ logo featured on the front of every single tub.

UK Join Our Core 2012 winner Jenny Dawson from Rubies in the Rubble commented, “Our dream at Rubies in the Rubble is to do for chutney and jams what Ben & Jerry’s has done for ice cream – to make the best possible products in the nicest possible way. Throughout the business, everyone is so excited that Ben & Jerry’s, who are so dedicated to putting social values first, want to help spread our story. …Good luck to everyone this year!”

If you are creating a cool model for sustainable business which will help make a difference in communities round the world, this is a golden opportunity. Entrants must be aged between 18 – 34 years of age and be based in one of the nine included European countries; terms and conditions apply. For more information, see Join Our Core 2013.


Disclosure: This is not a sponsored post. I support ethical, sustainable businesses and I like what Ben & Jerry’s are doing to encourage them. I’m also a big fan of Rubies in the Rubble’s jams and chutneys.

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Article by April Harris

April has written 1291 great articles for us.
April is a writer, recipe developer, frequent traveller and blogger sharing travel, food, and style. Based in the south of England, April is a British Canadian who is passionate about family, hearth and home, healthy living (with treats!) and the transformative power of travel.
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