I’ve heard Amy Jo Martin speak and liked what she had to say so I was pretty sure I was going to like her book, but I had no idea how life changing Renegades Write the Rules was going to be. It is an absolute must-read.
Like it or not, these days we all have our own brand. Even if you are working for someone else, you are still your own brand. Harnessing that brand is the key to success, both today and in the future.
Social media is no longer just a tool that can just enhance our business lives, it’s something we need to succeed. You ignore it at your brand and your business’ peril. As Amy Jo Martin writes, “Social media is not only the future of business; it is this moment of business as well.” By sharing the strategies she has used to help today’s top celebrities, brands and sports icons become veritable digital royalty, she makes it possible for everyone from bloggers like me to major corporations to harness the power of social media in innovative ways to connect to their customers in ways that have never been possible before.
Amy Jo Martin’s fast paced, energetic writing style makes Renegades Write the Rules an incredibly interesting read. Sharing ‘innovation allergies’ alongside some of the new rules of the game, Amy Jo invites us to “embrace what is new and become a renegade who helps frame the rules of marketing, branding and innovation in general.” Fascinating, well-written case studies of the strategies of successful and not-so-successful businesses and brands sit alongside the techniques she and her company Digital Royalty have used develop and enhance the success of the brands they represent.
And Amy Jo Martin knows what she is writing about. Named one of Forbes’ Best Branded Women on Twitter with nearly 1.2 million followers, she is the founder of the dynamic social media consultancy Digital Royalty with clients as diverse as NBA legend Shaquille O’Neil, Dwayne ‘the Rock” Johnson, UFC and its president Dana White, Zappos CEO Tony Hsieh, the Los Angeles Kings, the Chicago White Socks, Nike, The X-Factor on FOX and Double Tree Hilton Hotels among others.
Renegades Write the Rules is a revolutionary guide to using social media to innovate and make the absolute most of your brand, whoever you are and whatever you do.
Are you a renegade? Want to help write the rules? I have a signed copy ofRenegades Write the Rules to give away. Tweet “I’m a Renegade” to @apriljharris using the hashtag #TeamRenegades before Friday 5th October for a chance to win.
The 21st Century Housewife has not been compensated for this post. I did receive a free advance electronic copy of Renegades Write the Rules as well as a paperback copy to give away. The opinions in this post are 100% my own.